If the first question a potential client asks is, "How much does a massage cost?" Then you know they see you as a commodity, and have no idea who you are or what you can really offer them. The worst thing you can do as a private massage practice is set yourself up as a commodity because you'll be forced to compete on price.
The only way to distinguish yourself in the minds of your future clients is to display what is unique and creative about your healing vision. You have to elevate your practice beyond “just massage” and showcase a new and interesting narrative.
Here are a few tips to get you thinking as a visionary, creating a brilliant brand - instead of an unremarkable massage therapist.
Focus on Story
Rather than listing what you offer in menu format, or just rattling off prices for 30, 60 and 90 minute sessions, tell a story to your prospective clients. Writing a narrative that allows them to imagine what working with you would look and feel like. Take them on a journey. Use descriptive language. Draw them into your world.
Let your personality shine
Bodywork asks for vulnerability and honesty from both client and practitioner. Telling your story in a way that allows future clients to see who you are is immeasurably powerful. Use art, color, images and words in your website bio, and all your advertising.
Get real with your values
Discover what your personal values are, and how they drive you to make decisions about the direction of your practice. Once you know what matters most, you can infuse your values into every element of your identity and business model.
Every massage therapist has a unique experience to offer and an interesting story to tell. To stand out in your community and draw your ideal clients to your practice, you just have to be brave and find the courage to dig deep and let your truth shine.